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Online shoppers and product reviews

By Brett Florio | February 21, 2008

Online Media Daily posted an interesting study last week about online shoppers and product reviews. 68% of shoppers (who make online purchases 4+ times per year and spend $500+ per year) read at least 4 product reviews before purchasing.

A few other recent articles about product reviews:

FoxyCart isn’t a CMS at all, so product reviews have more to do with how you choose to build your site, but Power Reviews definitely looks like an interesting (and powerful) option. Most CMS systems have some sort of built in commenting functionality though, which could easily serve double duty as a basic product review system. (MODx has Jot, Wordpress and ExpressionEngine have built-in commenting, and etc.)

The views expressed in the above post are the author's own, and may not reflect those of LLC.