The Pieces of Ecommerce

and where FoxyCart fits

The most important first step in understanding FoxyCart is an exploration of what "ecommerce" entails for your project, where FoxyCart fits, and where it doesn't. This is especially important because of what FoxyCart is not, and how FoxyCart is different from other systems.

FoxyCart Flowchart

Your Website

The blue section is your website. This distinction is pretty key, since nearly every other ecommerce system out there actually is your website (CMS), and manages your products.

In FoxyCart, your website and your products are entirely up to you. This gives you unparalleled flexibility, but it is a significantly departure from the norm.

Your Marketing

These systems are typically 3rd party systems like email marketing (MailChimp, Campaign Monitor, Constant Contact), analytics (Google Analytics, Mixpanel, KISS Metrics), CRM systems (SalesForce, Highrise), Twitter tools (HootSuite), and etc. They can be integrated into your website and your FoxyCart implementations as needed, typically with javascript or an API-based approach. (Many integrations are available on our wiki.)

Though other ecommerce systems might bundle this functionality in, FoxyCart isn't a "jack of all trades" system. Rather, it's built to integrate with other "best of breed" systems, so we encourage you to choose the best tool for your specific requirements.

FoxyCart

FoxyCart provides you with a flexible, powerful, customizable, secure ecommerce platform.

Notice the connection to "your payments," which allows easy connection to over 60 different payment methods, from Authorize.net to PayPal and Amazon FPS and Dwolla and many, many others. FoxyCart is a PCI Level 1 Service Provider, which allows you to greatly reduce your compliance burden without sacrificing flexibility.

Your Payments

Though this section typically is considered "credit cards" (which are handled in the "Payment Gateway" box, there are a variety of other ways to pay that avoid the credit card processing network (and the associated fees). What's important here though is that FoxyCart handles all the integrations with these payment systems. This provides flexibility, security, and reduced cost and liability with implementing these payment methods yourself.

Your Business Tools

The most common item that'd fit in this section would be a Quickbooks integration or order management. There are a variety of integrations ready for you to enable, and more are constantly being added by our partners and community members.

Questions?

We're happy to help. Just contact us!

What Others Are Saying

Anyhow, my point is that I love FC + MODx mashup the more I use it. I really appreciate the work you guys have put into this project over the last year++
—pixelchutes via IM
And thanks so much for the follow up email regarding this. One of the reasons I really like your company is this excellent customer service.
—Natalie via Helpdesk