Stevens Point Brewery

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  • PHP
  • JavaScript

Adam Woloszyn from WebMovement, LLC gives us a behind the scenes look at how he and his team were able to help Stevens Point Brewery replace their buggy and somewhat out of date company website with a beautiful new website powered by FoxyPress and FoxyCart.



  • Hello! Who are you? What’s your company? How’d you get started in web development or with your business?

    Greetings! My name is Adam Woloszyn and I am the owner and lead developer for WebMovement, LLC.  I started programming about 11 years ago when I was in middle school. It was a hobby and an extension for my love of computers. I ended up getting my bachelor’s degree in Computer Information Systems with a minor in Web and Digital Media Development. I worked as a .NET developer at an insurance Agency for 2 years while building WebMovement with two other people on the side. I went full time for WebMovement about 2.5 years ago. I really like working with PHP as of late. I’ve been managing most of our projects and working with team members to tie front-end code with back-end functionality. We deal with a lot of web redesigns and store builds, thanks to the success of FoxyPress and of course, FoxyCart!

  • Could you describe this project? What was the goal? What was the vision?

    Our client, Stevens Point Brewery, had an old website that was not displaying their brand properly, nor functioning properly for their users. Joomla was the CMS being utilized, along with some eCommerce add-on that would randomly work.  They needed a solid eCommerce solution, along with a CMS that was reliable and easy to use/customize. We had used FoxyCart for several other client’s stores and FoxyPress was in its infancy, so we thought FoxyCart with WordPress was the best choice. Point ended up expanding the order management area of FoxyPress, along with lots of other functionality and some custom functionality for their Point Redemption program.

  • What were your roles and responsibilities in this project?

    I was the lead programmer and had to manage the requirements and make sure we produced a rebuild that would do everything we promised.  I received help from some of our other wonderful team members on a few development tasks and of course we had Gary Flavin (@pointzerodesign) creating the website in all of it’s beauty!

  • How’d you find FoxyCart, and what need or problem drove you to choose FoxyCart over other options?

    Gary actually told me about FoxyCart when we had to build a smaller eCommerce store, the site isn’t live anymore or I’d give some props. I had tried many different eCommerce solutions, too many to name, and the one main area that always held me back was integrating the solution into the CMS or custom code that we developed. Every store had their own template that you’d have to try and manipulate or it looked 100% different and you couldn’t manipulate it. It was awful to say the least, so once I spent some time researching FoxyCart, it seemed too good to be true! *Thanks Gary!*

  • How was FoxyCart able to meet the need or problem?

    FoxyCart allowed us to make a killer custom template for WordPress and not have to worry about how we were going to integrate it. Whether or not we had FoxyPress, we basically could print out our products any way we wanted to and then we could use the template caching/styling to match the store even more.

  • What was your experience with using FoxyCart?

    Prior to the Point project? A decent amount of store builds and a lot of messing around with and testing all that FoxyCart was capable of.

  • What surprised you about working with FoxyCart?

    How simple it was to add products and checkout...not to mention integrating with payment gateways. I can’t even count how long I had spent previously on PayPal APIs for PHP and .NET. It was unreal! Being able to take out that step is so worth every $ you spend on FoxyCart!

  • What would you say to other Developers/Designers/Merchants who are looking for an ecommerce solution?

    I would have to say I’m a bit partial to FoxyCart now that it is the only eCommerce solution we really promote and use here. I don’t find too many clients requesting a store where FoxyPress/FoxyCart don’t apply. Everyone wants to be able to update their website, we like WordPress for this, and everyone wants to be able to have a store/cart that matches their website as much as possible. I know there are other CMS solutions out there but we’ve just found our niche and find our development cycle to work extremely well when it involves WordPress/FoxyCart/FoxyPress. So...with that said, I’d recommend you find out if these solutions work for you.  If they will not, I’m sure another CMS/FoxyCart guru can help....FoxyCart’s integrations page is loaded with talented individuals!