FoxyCart’s Reason for Being
FoxyCart's raison d'être is simple:
To provide web professionals with a powerful, flexible, secure, and enjoyable e-commerce platform with which to deliver more profitable e-commerce sites to their merchant clients.
This focus on serving web professionals who in turn serve merchants is a unique approach, and can best be understood in the context of FoxyCart's birth.
In the beginning...
In the beginning… we waited for somebody else to build the perfect e-commerce platform. We'd tried dozens of systems, yet every time a client requested e-commerce we still spent dozens of hours scouring the internet for the Holy Grail, for some stone unturned. We knew how to build sites, which libraries we liked, how to author HTML and CSS. We wanted e-commerce that worked with us, not a system that forced us to re-learn the basics just to end up with a cludgy, antiquated site that was a bear to maintain and a beast to customize.
We had a CMS we loved, and we'd be damned if we were going to use anything inferior. We wanted an e-commerce platform that was CMS agnostic, that we didn't have to worry about the security of, and that we could easily style to match the handcoded HTML+CSS we'd already built.
So we waited. And waited. Years, we waited. Until we could wait no more. Brett finally realized that this Holy Grail of e-commerce wasn't going to build itself, so he proposed it to Luke, who said (no joke): “Yeah, I think we could pull that off in a weekend.” Brett knew that Luke was sorely mistaken, but also had a hunch that if Luke fully grasped the vision for FoxyCart he would run for the hills. So Brett kept his mouth shut, and a full year later, FoxyCart was launched.
What's in the name?
People often ask how we came up with the name “FoxyCart”. We started calling it FoxyCart as a sort of codename, not intending to ever use it publicly. For better or for worse, all the
.com domains were taken for every other idea we had, and in the absence of anything official, the moniker became what we knew and loved. Exciting and true!
Growing and serving
Because FoxyCart was bootstrapped, we weren't beholden to investors (except ourselves), which allowed us to grow and scale at a comfortable pace. More importantly, however, it allowed us to focus on our users and meeting their needs. Even 5 years later, FoxyCart's co-founders are still active in the forum, and make it a point to personally interact and learn from FoxyCart users.
That's not to say that we haven't come a long way, however. As more and more web developers (and the merchants they serve) began to rely on us, we've worked diligently improving our infrastructure to meet the expectations that our users have for us, as well as the responsibilities we feel to each and every merchant. This has meant hiring some of the most talented developers we've ever had the pleasure of working with, as well as improving every aspect of our systems and infrastructure. Throughout it all, however, what's most important to us is meeting the needs of web developers and their clients.
The present and future
FoxyCart is profitable, debt free, and used by thousands of merchants all over the world. FoxyCart is also growing at a healthy rate, and we are continuing to listen to our users and solve the challenges of ecommerce in unique and better ways than other options. For more specifics about our systems, security, and certifications:
We're extremely excited about the future of FoxyCart. If you have any questions about who we are or what we do, please don't hesitate to get in touch.
Our Team (in order of hiring)
Brett Florio Co-Founder, CEO, Product Manager
The hare to Luke's tortoise, FoxyCart was born of Brett's pain, and he continues to serve as product manager as well as wearing many other hats (including of the straw variety, pictured at left). In addition to solving problems and setting the roadmap for FoxyCart, he also enjoys learning new musical instruments, reading, sketching, and playing "kittydoggy" with his three daughters.
Luke Stokes Co-Founder, CTO, Lead Developer
With the single-minded focus of 1,000 ninjas, Luke keeps the development of FoxyCart on track. Luke is also the reason we don't make promises we can't keep, and the driving force behind under-promising and over-delivering.
When he's not programming you might catch him playing disc golf, reading books, watching movies, discussing Bitcoin, meeting with the fantastic Nashville tech community, or playing with his kids.
Fred Alger Lead Sysadmin
Weighing in with the largest vocabulary of FoxyCart's native-English speakers is Fred, who concerns himself with the dark arts known as "systems administration," as well as with certain aspects of our security and compliance requirements. From climbing mountains (sometimes barefoot) to riding motorcycles to learning obscure programming languages to using Vim and a Dvorak keyboard, Fred's got your "r u srs?" text messages covered.
Adam Judd Developer, Support Liaison
Evgeniy Abduzhapparov Developer
As entertaining as he is Russian, Evgeniy graces the FoxyCart team with clean code and cleaner haircuts. When he's not programming you might find him gaming, drumming, or helping strangers. (True story: Evgeniy jumped into defend somebody getting beaten by thugs on the street while less brave (and/or crazy) people looked on in horror.)
What you won't find him doing is leaving his apartment in the Russian winter, because it gets so cold celsius or fahrenheit doesn't matter. And that's cold.
Sami Fiaz QA Director, Developer
An eager student of life, the universe, and everything, Sami's humility allows him to find bugs and perform his role in QA without making the rest of the team insecure. While not at his keyboard, Sami enjoys reading, curating his private library, and discussing philosophy (which may actually happen over IM, at his keyboard).
Josh Bartolomucci Marketing, (Web) Design
Possibly the most consistently upbeat person on our team, Josh handles front-end web development and design for FoxyCart. His vernacular somehow includes slang from the mid-90s, which he manages to use without sounding (too) dated.
Winston Hearn Support, UX Developer
Catarina Garcia Artist
How could we communicate the uniqueness of FoxyCart without Catarina? Well… we'd try to manage, but it's a near 100% probability that it'd be a lot less colorful. We shudder to think about what our marketing would look like chock full of generic and boring stock photography. We have Catarina to thank for saving us from that cruel fate. (In case it's not clear, she's responsible for all the watercolors on this site.)
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